Nikon CoolPix AW100 Rugged Digital Camera

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Nikon adds to its CoolPix line the new AW100, a rugged camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The new camera has a newly designed rugged chassis that is built to withstand harsh environments, making it waterproof, freeze proof and shockproof.

Featuring a 16 Megapixel Backside Illuminated (BSI) CMOS sensor for improved picture quality even in challenging low-light conditions, the AW100 comes with a 5x Wide Angle Zoom-NIKKOR ED glass lens (35mm equivalent of 28-140mm and EXPEED C2 image processing engine. The rugged CoolPix features Vibration Reduction (VR), Action Control operation, which allows photographers to assign a function to a swinging motion to swiftly select specific settings such as scene mode by simply shaking the camera as well as the Easy Auto Mode, which automatically recognizes the shooting situation and adjusts camera settings accordingly for great picture.

The CoolPix AW100 has built-in GPS function and internal map display. It gets a 3-inch LCD display and E-compass, allowing the user to orientate via the LCD screen. The camera does Full HD 1080 video recording and provides HDMI output. It can be used underwater to a depth of 33 feet, is shock resistant from a drop of five feet and weather resistant down to a frigid 14°F. The camera will be available in early September for $379.95 in blue, black and orange colors